How to Increase Sales By Text Messaging Coupons to Loyal Customers
Thursday May 11, 2017
by Ken Rhie
Mobile marketing techniques help companies engage with their customers and get people excited about your products and services. An increasing number of customers are using mobile devices to search for products, services, and restaurant text messaging coupons to help them make their dining choices. With text messaging options it is easy for them to ask questions when they find a brand they are interested in. To get started you’ll need to build a loyal customer list of fans who have “opted in” to your loyal customer program because you can’t just send out texts to the general public. Once you develop your list, it’s time to focus on coupons and deals that will improve your sales.
Be Clear With Your Offer
If you are sending out restaurant sms coupons, make it clear how your offer is going to be redeemed. You want your customers to understand your coupon and how it is supposed to be used. Don’t use vague language when you send out coupons through text messaging, and provide your customers with a specific deal that’s easy to use.
Send Rewards to Your Loyal Customers
Keep your loyal customers happy by rewarding them for making a purchase. You want customers to have an incentive to continually return to your business to make a purchase. Make sure you send coupons that are targeted towards your most loyal customers, as this will help build further loyalty and slowly build up your business. Rewarding your loyal customers will help increase consumer confidence.
Offer Something Just For Signing Up
You can send out a coupon to customers as a thank you for signing up for your mobile list. You don’t want to just send out pushes to buy products or services. You want to start by offering free drawings or rewards, getting customers interested in what you have to offer without making them spend any money. You’ll be able to collect useful data from your customers when you offer a free drawing, and even a small free product can help build brand loyalty. Keep your messages a mix of coupons, information, and deals for your restaurant.
Keep Your Text Messages Brief
When you want to reach your customers, an SMS software is the best way to get a quick message out. An SMS software is also better for urgent messages that need to be sent immediately. Don’t send out texts excessively, as this will get people to opt-out of your texting campaign.
Continually Promote Your Mobile Coupons
When you have a good mobile coupon to offer, you have to get your message out to potential customers. This means you’ll want to advertise your offer on social media, and encourage existing customers to share the deal with their friends on social media. When you are reaching out to your customers through mobile messaging, you’ll want to promote signing up to receive these messages any way you can. When customers make a purchase, you can encourage the customer to sign up for your opt-in texting campaign at this time.
Growing your opt-in texting campaign of subscribers is important to your success. Offer your customers valuable deals, and continue to promote offers wherever possible. Keep your loyal customers coming back by offering the right coupons.
Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.